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Century Tuna Launches 2022 Superbods Competition with #LoveStrong Message
March 06, 2022"Para saan ang lakas mo?" The campaign's opening line is a question that asks Superbods of every age to reflect on the importance of health in their lives. In the past, Superbods were seen as "fitness idols" that other people emulated in order to better themselves – physically, mentally, and personality-wise. Alden Richards and Bea Alonzo, Century's newest Superbod endorsers, redefined that role. Alden shared how more than simply being "fitspirations," today's Superbod is a man/woman for others. They work hard to stay fit healthy so that they can take care of the people they love.
This year's Superbods Love Strong 2022 competition is a tribute to all breadwinners, fathers, mothers, brothers, sisters, friends, lovers, workers, who "stay strong" in order to "love strong." Watch the video here.
