News
555 Sardines Goes Mass Premium With the Shala Girls
August 24, 2019
555's unique offering, Fried Sardines, has been growing a steady fan base since we relaunched the entire sardines line a few years back. Today, its contribution to the CPFI sardines business made the variant merit its own advertising campaign. Because it is priced higher than the original Tomato Sauce variant, the campaign is targeted to the mass affluent market with more disposable income. Thus, we developed a series of digital videos chronicling the amusing and quirky ways of two "it girls" and their passion for shopping, social media, boys – and 555 Fried Sardines! Watch the three videos here, here, and here! Funny girl Maine Mendoza stars in this series alongside stage actress Rissey Reyes.