Every Superbods Competition since 2006 was created to inspire people to live a healthier, more active lifestyle. And all of the past finalists and winners have served as fitspirations for the target market from then till now.

Last 2018, Century Tuna wanted the competition to be more inclusive by creating an "ageless" category composed of outstanding Gen X'ers who remained incredibly fit and healthy despite their older age.

This year, Century Tuna further democratizes health and fitness by encouraging everybody – people from all walks of life – to join the competition, whether on stage or at home. It does not matter if one is 18 or 60 years old, tall or short, single or married, slim or plus-size, straight or LGBTQ, tattooed or un-inked. Every bod can be a superbod.

As new Century Tuna endorsers Alden Richards and Nadine Lustre say in the TVC, "Every day, you look in the mirror and imagine what you can become. Every is a chance to do someting good for your body."

With Superbods 2020, Century Tuna is telling people to grab that chance today. Watch the TVC here.