News

From Dadbod to Superbods
Dec 6, 2024

2024 has been a year of personal bests for Century Tuna. It started with the successful "best you ever" Superbods Search led by Kath Bernardo, which taught Superbod wannabes that the road to fitness...

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BINI X Angel = Creamy Christmas!
Oct 23, 2024

What does it take to launch a succesful Christmas campaign for an all-purpose creamer brand? One product with a strong creaminess and affordability promise, one delicious and easy to make recipe, an...

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Hunts Launches Super Food Campaign
Apr 24, 2024

Hunts Pork and Beans has always talked about the veggie goodness of beans. After all, moms are always on the lookout for ways to introduce vegetables into their kids' diet. However, the goodness of be...

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Kath Bernardo Leads 2024 Superbods Search
Mar 21, 2024

Box-office star Kathryn Bernardo is the face of this year's Century Tuna Superbods Best U Ever Campaign. In the TVC/video, she talks about self love and the importance of eating right – in order to...

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Maja Salvador Makes Maja Blanca Ala Coco Mama
Dec 1, 2023

Two "Maja's" star in our newest campaign for the holidays – the vivacious Maja Salavador and the delicious Maja Blanca made with Coco Mama Fresh Gata. December has always been dessert season and hou...

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Big Fish Spells Big Difference For Ligo
Jul 25, 2023

Ligo has always been known as a premium brand, an image brought about by positive word of mouth throughout the years. Recently, however, many sardines brands have started to follow Ligo's path, creati...

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Pia Wurtzbach Stars In Latest Century Tuna Campaign
May 1, 2023

Ms. Universe Pia Wurtzbach recently appeared in her second campaign for Century Tuna. This time, her TVC addresses a key issue about health food in the Philippines: the demand for a convenient and del...

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Plant-Based Turns Incredibly Tasty
Sep 3, 2022

Congratulations to Century Pacific Food for coming up with plant-based options that go beyond the usual expectations of vegans. From burgers, nuggets, and meatballs to ground meat, sausages, and tap...

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Superbods LoveStrong 2022 Winners Announced
Jul 14, 2022

From Left to Right: CPFI Category Manager Bea Martinez, Marine GM Carlo Endaya, Superbods 2022 Grand Winners Kirk Bondad and Christelle Abello, Runners-up Gee Plameco and Michelle Arceo, and Executi...

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Work


Life

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Judges at the 2024 Superbods Best U Ever!

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Hello, Hong Kong! It's been a long time! #companytrip2024 #holidaygetaway

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Our fave spot at the office – for early morning coffee huddles, lazy lunch breaks, cool afternoon brainstorms, cocktail hours, and post campaign karaoke parties!

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Christmas 2024! After a great year, time to party!

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Century Tuna Superbods campaign won one of the coveted Brand Effectiveness Awards at the Panata Awards 2023. 

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PC&V Vice President for Account Management Sol Zoleta (left) with President and Chief Creative Officer Carol San Pedro (right) at the Silver Anniversary celebration of PC&V at Fairmont Hotel.

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At the Ligo photo shoot with star endorser Joshua Garcia, photographer Xander Angeles, Team Ligo, and Team PC&V.

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Our Art Auction helped rebuild classrooms in Marawi through Hope Foundation. #HOPEful