News
Marketing Premium Sardines Via Cultural Associations
July 29, 2018
555 Spanish sardines is the high-end variant of the 555 Sardines line. Unlike most tomato-based canned sardines, it is canned with a more premium oil packing medium, 100% soya oil.
To market it, we used a talent with an obvious Spanish lineage, built a story around how he and his Spanish-speaking aunts enjoy the premium taste of 555 Sardines over a festive lunch cum salsa session.
555 has a pretty good lineup of sardines products. Most recently, the brand has been creating bigger awareness for its specialty variants like Fried Sardines, and succesfully building sales.
Watch the TVC here.