Century Pacific's latest product innovation is the same as the ground pork available at wet markets or supermarkets. One needs to season it, saute it, simmer it – as part of everyday recipes like stirred fried veggies, spaghetti sauce, omelet, torta, etc. The biggest difference is that it comes in a can – and therefore can be stocked, stored, and cooked anytime without having to thaw it from the freezer or making a trip to the wet market.

But more than the convenience it offers, the affordable price of Argentina Ready-To-Use Pork Giniling is its most compelling come-on. Given the rising price of pork nowadays, this new "giniling-in-a-can" addresses the need of consumers to economize.

For the communications campaign, we put together the star power of one of country's most bankable and relatable showbiz couple, Regine and Ogie Alcasid. The two sing about the product benefits of Argentina Ready-To-Use Giniling to the tune of Willie Revillame's "Igiling-giling" song.

Watch the video here.