PC&V Communications, Inc. is a Philippine advertising agency founded in 1997 by former JWT Manila creatives Socky Pitargue, Juan Ariel Comia, and Raymund Villaruel. In the past 25 years, it has become a company of entrepreneurial, strategic-thinking, creative professionals whose expertise in above-the-line and digital communications have ensured brand success for big and small businesses alike. Today, it is managed by President & Chief Creative Officer Carol San Pedro and VP for Accounts Management and New Business Sol Zoleta.

PC&V delivers consistently superior and effective creative product at a turnaround time that enables its clients to remain competitive in today's ever-changing markets.

PC&V's Selling Point: Brand Success. Today, PC&V handles some of the Philippines' No. 1 brands such as Century Tuna and Argentina Corned Beef, accounts it has handled and grown over the years. Other Century Pacific Food brands in its roster are Argentina Beef/Meat Loaf, Argentina Corned Chicken and Pork Giniling, Swift Premium Corned Beef, Swift Premium Canned Meats, Angel Milk, Angel Kremdensada, Birch Tree Fortified Milk, Birch Tree Adult Boost, 555 Tuna, 555 Sardines, 555 Carne Norte, Fresca Tuna, Hunts Pork & Beans, Hunts Tomato Paste, Home Pride Sinigang Mix, Coco Mama Fresh Gata and VCO, Kamayan export products, plus new brands Unmeat and Choco Hero.

PC&V was also responsible for creating very successful marketing campaigns for other brands in the past: the high profile rebranding campaign for Security Bank, the hallmark RTD tea launch via C2, and year-on-year sustaining efforts for the number one bakeshop brand, Goldilocks prior to the successful SM Group takeover, and Shakeys Pizza's best new year promo campaign to date.

Design Expertise: PC&V's capabilities extends beyond advertising to design. It has created world-class packaging and merchandising materials for various categories such as canned food, baked goods, banking products, medical products, as well as corporate identity applications for a variety of brands.

Sharp Strategic Thinking: PC&V's key personnel are seasoned veterans in the advertising industry and this reflects clearly on the creative output for every brand campaign that it produces. Insightful and proactive, they make sure that every material that the agency produces will yield positive results for the clients, image-wise or results-wise.

Creativity That Translates: Whether above-the-line advertising, digital, activation, or design, PC&V delivers not just insightful strategies, but well-spun creative materials that work.

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