News
Goldilocks Launches Youth-Oriented Snacking Campaign
February 08, 2014
Jasmine Curtis-Smith, the younger sister of Filipino superstar Anne Curtis, is the new face of Goldilocks snacks. Recently, we created a multimedia campaign aimed at pushing sales for Goldilocks bestselling snack items. Highlight of this is the TV ad for Caramel Pusong Mamon, a novel take on one of the brand's classic offerings, the fluffy mamon. Curtis-Smith's popularity with the teen segment makes her the perfect endorser of healthy, value-for-money snacks, a wide array of "endless munchibilities". Watch the video here.