News
Security Bank New Free Life Insurance Campaign Successfully Pumps Up Acquisition
July 31, 2017
Security Bank Launches another successful campaign promoting its most basic retail product, the All-Access Bank Account. It's not just an ordinary checking account, it offers FREE insurance for up to 3 million pesos, equal to 3 times the average daily balance of the depositor.
In this day and age when life insurance is considered expensive by most Filipinos, such a product feature is certainly a big come-on for this target market. Like we always say at PC&V, when you have a good, relevant product, coupled with simple, clear marketing communications, the chance of success is very high. View the TVC here.