News
Eye-catching Easy-open Campaign for Century Tuna
October 12, 2014
Being a No. 1 brand has its own standards, and for Century Tuna, that means being the first in improving itself for the benefit of its consumers. This year, Century Tuna launched the easy-open can as means to make its delicious tuna easier and more convenient to enjoy – anywhere, anytime. The message was simple. And the task of the Agency was to make it as striking as possible. With superstar Anne Curtis as endorser, it was not very hard to do. The EDSA billboard shown above is one of the campaign's most visible material. To watch the TV ad, click here.