News
Mermaid Ivana Alawi Announces A New Seafood Innovation
June 21, 2021
After corned tuna comes another "corned" seafood innovation – New 555 Corned Sardines.
As Filipinos families adjust to the new normal, food products that are perceived to offer very good value become more in demand. Unlike ordinary sardines, each of 555 Corned Sardines' cans are filled with meaty, flaked sardines – siksik to the top! Hence, the campaign slogan is "isdamilicious", a coined term to mean "many fishes" and "delicious."
Social media it-girl Ivana Alawi transforms into a beautiful mermaid in the ad, signifying that enjoying 555 Corned Sardines can be a transformative experience – an "isdalicious" moment.
Watch the ad here.