News
PC&V Wins Coveted Ligo Account
July 06, 2022
After signing a deal with the Tung Family to acquire the intellectual property and manufacturing assets of Ligo Sardines, Century Pacific Food Incorporated (CPFI) bidded out the advertising business of its newest brand in a five-way pitch. In the end, it chose PC&V Communications based on strategic and creative criteria as defined by its new marketing team. New campaign coming soon!