News

Maja Salvador Makes Maja Blanca Ala Coco Mama
Dec 1, 2023

Two "Maja's" star in our newest campaign for the holidays – the vivacious Maja Salavador and the delicious Maja Blanca made with Coco Mama Fresh Gata. December has always been dessert season and hou...

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Big Fish Spells Big Difference For Ligo
Jul 25, 2023

Ligo has always been known as a premium brand, an image brought about by positive word of mouth throughout the years. Recently, however, many sardines brands have started to follow Ligo's path, creati...

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Pia Wurtzbach Stars In Latest Century Tuna Campaign
May 1, 2023

Ms. Universe Pia Wurtzbach recently appeared in her second campaign for Century Tuna. This time, her TVC addresses a key issue about health food in the Philippines: the demand for a convenient and del...

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Plant-Based Turns Incredibly Tasty
Sep 3, 2022

Congratulations to Century Pacific Food for coming up with plant-based options that go beyond the usual expectations of vegans. From burgers, nuggets, and meatballs to ground meat, sausages, and tap...

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Superbods LoveStrong 2022 Winners Announced
Jul 14, 2022

From Left to Right: CPFI Category Manager Bea Martinez, Marine GM Carlo Endaya, Superbods 2022 Grand Winners Kirk Bondad and Christelle Abello, Runners-up Gee Plameco and Michelle Arceo, and Executi...

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PC&V Wins Coveted Ligo Account
Jul 6, 2022

After signing a deal with the Tung Family to acquire the intellectual property and manufacturing assets of Ligo Sardines, Century Pacific Food Incorporated (CPFI) bidded out the advertising business...

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Coco Mama Expands To Health & Wellness Market
Mar 8, 2022

The launch of Coco Mama VCO could not have been more properly-timed, given the recent demand for products that offered health and wellness benefits to consumers. Presented in premium packaging, the...

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Century Tuna Launches 2022 Superbods Competition with #LoveStrong Message
Mar 6, 2022

"Para saan ang lakas mo?" The campaign's opening line is a question that asks Superbods of every age to reflect on the importance of health in their lives. In the past, Superbods were seen as "fitness...

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Antoinette Jadaone Directs First Century Tuna Short Film
Jan 12, 2022

Di na bagong humarap sa di sigurado Kahit ang bigat ng mundo, kinakaya ko Kahit anong hirap naman, magagawa ng paraan Pag pinag-isipan kung para sa'n, kung ano ang dahilan Ang lahat gumagaan...  ...

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Work


Life

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Century Tuna Superbods campaign won one of the coveted Brand Effectiveness Awards at the Panata Awards 2023. 

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Team Building cum Christmas Party – now, that's one happy holiday weekend! #PCVXmas2023 #HolidayGetaway

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Team PC&V and Team Provill with Miss Universe Pia Wurtzbach during the shoot of the latest Century Tuna TVC.

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PC&V Vice President for Account Management Sol Zoleta (left) with President and Chief Creative Officer Carol San Pedro (right) at the Silver Anniversary celebration of PC&V at Fairmont Hotel.

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Team PC&V during their visit to the new Hit Productions studios. Thanks for having us!

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Finally, after two years of working from home, we get to enjoy this cafe-style veranda of our Makati office once again.

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At the Ligo photo shoot with star endorser Joshua Garcia, photographer Xander Angeles, Team Ligo, and Team PC&V.

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Our Art Auction helped rebuild classrooms in Marawi through Hope Foundation. #HOPEful