Two "Maja's" star in our newest campaign for the holidays – the vivacious Maja Salavador and the delicious Maja Blanca made with Coco Mama Fresh Gata. December has always been dessert season and hou...

Ligo has always been known as a premium brand, an image brought about by positive word of mouth throughout the years. Recently, however, many sardines brands have started to follow Ligo's path, creati...

Ms. Universe Pia Wurtzbach recently appeared in her second campaign for Century Tuna. This time, her TVC addresses a key issue about health food in the Philippines: the demand for a convenient and del...

Congratulations to Century Pacific Food for coming up with plant-based options that go beyond the usual expectations of vegans. From burgers, nuggets, and meatballs to ground meat, sausages, and tap...

From Left to Right: CPFI Category Manager Bea Martinez, Marine GM Carlo Endaya, Superbods 2022 Grand Winners Kirk Bondad and Christelle Abello, Runners-up Gee Plameco and Michelle Arceo, and Executi...

After signing a deal with the Tung Family to acquire the intellectual property and manufacturing assets of Ligo Sardines, Century Pacific Food Incorporated (CPFI) bidded out the advertising business...

The launch of Coco Mama VCO could not have been more properly-timed, given the recent demand for products that offered health and wellness benefits to consumers. Presented in premium packaging, the...

"Para saan ang lakas mo?" The campaign's opening line is a question that asks Superbods of every age to reflect on the importance of health in their lives. In the past, Superbods were seen as "fitness...

Di na bagong humarap sa di sigurado Kahit ang bigat ng mundo, kinakaya ko Kahit anong hirap naman, magagawa ng paraan Pag pinag-isipan kung para sa'n, kung ano ang dahilan Ang lahat gumagaan...  ...