(Left to right) PC&V's Juan Ariel Comia, Workshop One's Ruwel Loyola, Campaigns & Grey's Jev Ramos, Creative Juice's Gigi Tibi, Tourism Secretary Mon Jimenez, DM9's Alex Syfu, Draft FCB's Jenny Wieneke, McCann Worldgroup's Cecil Velez, Euro RSCG's Norman Agatep, and BBDO Guerrero's Francine Gonzalez face the cameras during the induction of the 2012 4As Board of Directors.
The rites, held last February 29 at Manansala Rockwell, Makati City, featured Secretary Jimenez as Keynote Speaker. Chair Alex Syfu, in his acceptance speech, revealed the slogan of the new board – "One Meaningful Voice", a line meant to capture the essence of the 4As and its relevance to member agencies and the advertising commmunity as a whole.