News
Birch Tree Creates Relevance For Adult Milk During Pandemic
October 18, 2020
Following the recent success of Birch Tree Fortified in the powdered family milk category, Birch Tree Adult Boost was created to cater to the fast-growing adult milk market. The onslaught of the Covid19 pandemic has magnified the demand for an affordable adult milk that promised to help strenghten immunity and energy.
For the launch campaign, we tapped Jericho Rosales as spokesperson and endorser of BT Adult Boost. In the TV ad, he sings about getting ready to face the new normal – with an optimistic spirit, coupled with a strong body – in order not just to survive, but to succeed against the biggest health challenge of this generation.
"Handa ka ba, bagong mundo na 'to, bagong hamon sa iyo?"
With the help of Birch Tree Adult Boost, let's all get ready. Watch the TVC here, and the music video here.