News
One Brand Woman: A Campaign That Sticks
March 09, 2013
Recently, a series of billboards in the metro featured a sultry Anne Curtis with the words "Ako, stick to one" (I stick to one) emblazoned over her face. For two weeks, people tried to guess which brand the teaser was for in the social media. Theories were offered that it was created for a brand of deodorant, given her pose and the word "stick".
To everyone's surprise, it turned out to be a powerful testimonial campaign for Century Tuna, where Anne professes her loyalty to the tuna brand that has made her heart happy through the years – taste and nutrition-wise. Watch it here.
Advertising lesson of the day? Faithfulness is attractive; loyalty sells.