News
PC&V Wins Shakeys Pizza Account With 2020 Meet Up Meal Deal Campaign
January 01, 2020
How does one make a successful annual promotion even more successful?
PC&V reinvented it to become more relevant to the times, more compelling for the customer.
Shakey's annual new year offering boasted of an impressive sales increase for the first quarter of every year. Soon, however, other pizza chains began to offer similar promos, so eventually, there came a need to break away from the what everybody else was offering.
Key to differentiation was sharpening communications based on relevant insights about the consumer. Hence, the Meet Up Meal Deal concept was created. It was not just a discounted set meal offering. For the target market, it was an irresistible opportunity to meet up with friends and family who they might have missed during the every busy Christmas break.
Luis brings this "meeting up" fever to life in our pitch-winning campaign for Shakeys. Watch the TVC here.