Over decades, the Filipino milk market has been segmentized, with the growth of infant formulas, growing-up milk, family milk, adult milk, and specialty milk for women. In the face of diminishing purchasing power, the ordinary household had to spend more in order to satisfy the nutritional needs of the entire family.

Enter Birch Tree Fortified – the one milk created for all members of the family aged 3 up. It's fortified with fibro boost (containing inulin fiber that helps absorb the nutrients of milk) and has all the essential vitamins and minerals for growth. While most milk advertising are positioned for kids, Birch Tree Fortified aims to bridge the gap for the other members of the family. Our second marketing campaign features Liza Soberano, today's "it girl" who's the epitome of health, as a milk barista who serves milk to every member of the family.

Day or night, it is truly "everybody's milk." Watch it here.