To strengthen its foothold in the Corned Tuna market, Century Tuna recently launched Chunky Corned Tuna, a chunkier version of its original , with a campaign featuring real life love team Luis "Lucky" Manzano and Jessy Mendiola. The product does not only have real tuna chunks, it also has a bigger grammage (175 grams) than the usual Corned Tuna upright cans (155 grams).
The TVC is a music-based tribute to "big boys" with big appetites, and features Luis in funny vignettes – including a scene where he lifts Jessy in his big arms before he bites the tuna off her fork. Watch the TVC here.