News
Birch Tree Fortifies With the Times
April 26, 2021
Birch Tree has always been about affordable nutrition. This brand value has made Birch Tree a key player in the powdered milk category. But times have evolved with the arrival of the 2020 pandemic. People started to prioritize health above all else, and nutrition became the biggest enabler of this objective.
As a fast growing milk brand, it became important for Birch Tree to continue to provide the best possible nutrition for Filipinos at this time. Hence, the New and Improved Birch Tree Fortified was launched. With more Immunity Support Nutrients versus previous formulation, it aims to build its health credentials, giving more value and benefits in every pack.
Liza Soberano continues to be the brand's star endorser – in the ad, she states an insight that moms nowadays will relate to, "These days, ang immunity ng family, mas fortified." Watch the TVC here.