News
Argentina Launches New Corned Chicken With Sarah G
March 31, 2019
Argentina Meats have always been key players in the canned meat category. Now, they are further strengthening their dominance in the market by including chicken in its portfolio with the launch of its newest product, Argentina Corned Chicken.
Made with 100% chicken breast and seasoned through the process of corning, Argentina Corned Chicken can be enjoyed as part of a healthy meal that is also delicious and filling. This is Argentina Meats’ answer to a key consumer insight that most canned healthy products available to them are not filling. This unique selling proposition is further reinforced with the campaign line, “Healthy-Busog ang araw ko!”
To kick-off its launch, we turned the spotlight to Asia’s Pop Queen, Sarah Geronimo, performing the funky OPM classic “Yugyugan Na!” with a new dance-y vibe.
Watch the TVC here, people!