Century Tuna Reaches Out To Gen X'rs Via New Campaign
October 1, 2017 12:00:00 AM

Who says that fortysomethings can't be Superbods? Our latest campaign for Century Tuna strikes a chord among Generation X women and men who aspire to be the best versions of themselves – even at their age. And for them, there is Century Tuna Red, a premium line of tuna that is chunkier than the usual flakes in oil. For this demanding and discerning market, a tuna of this quality and taste just fits their need.


To represent the Superbod Gen X'rs, we chose three beautiful "hot mamas" in their prime who embody the Century Tuna fitness lifestyle: Ina Raymundo, Alice Dixson, and Sunshine Cruz.


 Watch the red-hot TV ad here.