555 Sardines Relaunches with TV's Most Wanted Endorser
October 3, 2015 12:00:00 AM

When we decided to get Internet/TV Star Maine Mendoza (a.k.a. Yaya Dub) to star in our 555 Sardines relaunch commercial, we were aware that several big brands such as McDonald's and Smart Talk 'n Text were ahead of us. Therefore, it became important for us to create a campaign that would essentially be different from the usual "Aldub" romantic scenarios featuring Yaya Dub and her Matinee Idol suitor Alden Richards. So we finally wrote a storyboard that featured Miss Mendoza – in a solo act.


The result was a hilarious and endearing commercial in which Dubsmash Queen Maine Mendoza did what she did best – lipsynching to the tune of "Sana Dalawa Ang Puso Ko", the ballad made famous by Pop Diva Lani Misalucha, while professing her love for 555 Sardines.


The brand strategy was to feature the best that 555 Sardines had to offer: the regular variant (Sardines in Tomato Sauce) for the current loyal customers, and the exciting Fried Sardines for would-be buyers.


You may check out the 555 Sardines TV commercial here.