Goldilocks Polvoron: Facelifting a Filipino Favorite
October 2, 2013 1:48:57 AM

For most balikbayans, the Goldilocks Polvoron is a must-buy "pasalubong" or gift to bring to their home abroad. In an effort to elevate the quality image of these classic goodies, we redesigned its outer packaging. Our objective was to lift a local product to the global standards, in the hope of reinforcing Filipino pride. Today, the new packaging sits prominently on the shelves of various duty free outlets and in SM Malls' Kultura stores.