Perla Gets A Communications Makeover
July 15, 2017 12:00:00 AM

Shortly after winning the Perla Laundry Soap account in a pitch, PC&V launched its winning Perla campaign starring new wife and mom, Toni Gonzaga-Soriano. The TVC, digital, and outdoor materials positioned Perla as gentle care for the family's special clothes, appealing to middle class, millennial moms who use different kinds of laundry soaps for different types of clothes.


Unlike before, today's housewives make it a point to segregate clothes – not just by colors but also by fabric. And some clothes are more special than others. That is why there need for a gentle laundry soap that ensures that these special clothes are well cared for. That's what we call Perlaba. Watch the TVC here.