PC&V Bags Security Bank Account & Launches New Retail Banking Campaign
February 21, 2014 12:20:56 AM

In an effort to build and strengthen its retail business, Security Bank, awarded as 2013 Best Managed Bank in the Philippines by The Asian Banker Magazine, sought the expertise of PC&V Communications in creating an image relaunch. Based on extensive research and valuable consumer insights, the tagline "You deserve better" was conceived and 2013 Miss World Megan Lynne Young was chosen as brand ambassador. "BetterBanking", a line of service features such as priority queuing, personal relationship managers, and exclusive privileges will now be available to Security Bank clientele with more than P100,000 in their accounts.