One Successful 555 Sardines Campaign Deserves Another
August 1, 2016 10:19:00 AM

The market response to the 555 Sardines campaign featuring ABS-CBN sensation Maine Mendoza was so positive that a second wave of advertising was soon created. Like the first ads, the new materials communicated the taste advantage of two variants of 555, Sardines in Tomato Sauce and Fried Sardines.


In the TVC, Maine is shown preparing a romatic candlelit dinner for two. As it turns out, the two dinner plates are both for herself, as she enjoys the two different variants of 555 Sardines all by herself. Watch the TV commercial here.