C2 Introduces Limited Edition Summer Flavors
April 19, 2017 12:00:00 AM

C2 just launched two new flavors this summer – C2 Melon and C2 Dalandan! These are limited edition flavors created to build excitement and interest in the C2 brand during the hot summer months.


The TV spot, directed by Jeorge Agcaoili, shows different people snatching the new C2s everywhere. "This concept helps magnify urgency, because the flavors won't be available for long," explains ECD Don Bautista. He adds, "The 'limited edition' strategy is an inventive way to create hype while providing means to test new flavors that will gain traction." Watch it here.