Century Tuna Reaches Out To Gen X'rs Via New Campaign
October 1, 2017 12:00:00 AM

Who says that fortysomethings can't be Superbods? Our latest campaign for Century Tuna strikes a chord among Generation X women and men who aspire to be the best versions of themselves – even at their age. And for them, there is Century Tuna Red, a premium line of tuna that is chunkier than the usual flakes in oil. For this demanding and discerning market, a tuna of this quality and taste just fits their need.


To represent the Superbod Gen X'rs, we chose three beautiful "hot mamas" in their prime who embody the Century Tuna fitness lifestyle: Ina Raymundo, Alice Dixson, and Sunshine Cruz.


 Watch the red-hot TV ad here.

The Ad That Showcases Goldilocks' True Expertise in Cakes
September 26, 2017 12:00:00 AM

With the baked goods market continuously expanding and diversifying, and while new artisanal players are grabbing attention via word-of-mouth, it became time to show everyone just why Goldilock's is the number bakeshop in the country. The result of this objective was a 30-seconder TVC starring no less than actress/host/mom/chef Judy Ann Santos. In the material, Juday differents a birthday celebration with a Goldilocks Theme Cake from all other birthdays. "It's a happy, merry,. super-duper special, fabulous, marvelous, mega, ultra, over, awesome,spectacular, terrific, divine, magnificent, amazing, sensational, fantastic, incredible, majestic, bongga, tarush, lit, kickass, extra, shining, shimmering, splendid, bonggalicious birthday!"


Watch the catchy TVC here!

Perla Gets A Communications Makeover
July 15, 2017 12:00:00 AM

Shortly after winning the Perla Laundry Soap account in a pitch, PC&V launched its winning Perla campaign starring new wife and mom, Toni Gonzaga-Soriano. The TVC, digital, and outdoor materials positioned Perla as gentle care for the family's special clothes, appealing to middle class, millennial moms who use different kinds of laundry soaps for different types of clothes.


Unlike before, today's housewives make it a point to segregate clothes – not just by colors but also by fabric. And some clothes are more special than others. That is why there need for a gentle laundry soap that ensures that these special clothes are well cared for. That's what we call Perlaba. Watch the TVC here.

C2 Introduces Limited Edition Summer Flavors
April 19, 2017 12:00:00 AM

C2 just launched two new flavors this summer – C2 Melon and C2 Dalandan! These are limited edition flavors created to build excitement and interest in the C2 brand during the hot summer months.


The TV spot, directed by Jeorge Agcaoili, shows different people snatching the new C2s everywhere. "This concept helps magnify urgency, because the flavors won't be available for long," explains ECD Don Bautista. He adds, "The 'limited edition' strategy is an inventive way to create hype while providing means to test new flavors that will gain traction." Watch it here.

Century Tuna Launches Recipe-To-Sexy Campaign
April 12, 2017 12:00:00 AM

Century Tuna is undeniably a well-known health brand. But just as strong is its equity on taste. Our latest campaign showcases Century Tuna's taste edge. While most enjoy it straight from the can, many others like our hunky endorsers Gerald Anderson, Paulo Avelino, and Matteo Giudicelli prepare delicious, inventive recipes with it – from breakfast dishes like Tuna Silog to snack fare like Tuna Egg Salad Sandwich and Tuna Pancit Canton.


This campaign hopes to remind people that with Century Tuna, becoming sexy is not just about dieting, but enjoying tasty, healthy dishes that help them meet their fitness goals. Watch the commercial here.